Let’s Be Honest: Why Buy During the Toyotathon?

November 22nd, 2019 by

Mount Airy Toyota is rocking the very best deals of the year during The Mount Airy Toyotathon! Toyota doesn’t promote huge sales all year long like many other car brands.  Our customers know that the best savings opportunities come at the end of the year Toyotathon event!

At the top of the bargains this year, is the 2020 Toyota Rav4 on sale now thru December 31st for as low as $26,696.


Why Are the Specials So Great!

New Models – With a new year just around the corner, new 2020 models are rolling off the transport trucks.  We know many of our customers wait for the new models to roll in each year.  The more we pre-sell, the more cars are sent from the factory.

Tax Considerations – We still have a huge inventory of 2019 models on the lot.  The dealership owner has to pay taxes on those vehicles so we need to get them off our lot before the clock strikes midnight.  Out with old, in with the new!

Sales Goals – Next, the Toyotathon beats all other sales during the year because it is our very last chance to meet our sales goals. To reach these goals, we need your help. With just a few weeks left in 2019, there is not much time left before we will be ready to set new goals. This means it is time to crank up the deals and give it our best shot by offering the very best deals and incentives.

Customer Loyalty – We know our customers wait for this event each year and we want them to get the very best brand on the market at the prices they can afford.  Why not take advantage and buy that new car you’ve always wanted during Toyotathon!



The Toyotathon doesn’t just mean great prices, it also means great financing. Financing is a huge part of the car buying process. How will you be financing your next car? Are you buying or leasing the vehicle? Will you be paying for the vehicle up front, putting a large down payment on the vehicle, getting a full loan? These are important things to think about when it comes to financing your vehicle. Depending on whether or not you’re getting a loan and making monthly payments, your interest rate makes a big difference. During the Toyotathon, the 2020 Rav4 can be financed for as low as 0.0% annual percentage rate.


The 2020 Rav4

The 2020 Toyota Rav4 has been redesigned to put past models to shame. This vehicle has a bold new design along with some great new highlights. This powerful, luxury, quality car is nothing shy of impressive. This stunning vehicle is one of a kind and lives up to the Toyota reputation.



The all-new exterior of the 2020 Toyota Rav4 solidifies its reputation as being one of the most sporty compact SUVs in the industry. A few other notable features include:

  • Two Tone Paint Scheme- This paint gives the Rav4 the dramatic and sharp look that makes it stand out among other competitors.
  • TRD Off-Road Trim- This not only includes bigger tires, but it also means off-road suspension to match the increased torque.
  • Sport- Tuned Suspension- exclusive for XSE models. This give the Rav4 a more aggressive spring rate and retuned shocks.
  • LED Headlights and Taillights- illuminate your path with these extraordinary lights giving both an exotic design and a brightness that lights up the night. The 2020 Toyota Rav4 has fully integrated LED Daytime Running Lights to add a special pop to its appearance.


Standard Toyota Safety Sense

Safety always comes first when it comes to Toyota vehicles. The engineers of the Toyota brand have a strong reputation of making sure safety is at the forefront of their model. The 2020 Rav4 takes safety to the next level, giving drivers peace of mind when they get in the vehicle and drive down the road. Being a car that takes safety first, the 2020 Toyota Rav4 is the perfect vehicle for new drivers or as a family starter vehicle. A few Toyota safety features include:

  • Toyota Safety Sense 2.0
  • Blind Spot Monitoring
  • Rear Cross Traffic Alerts
  • Automatic High Beams
  • An Overhead Camera- providing a 360- degree view



It’s all about performance and the 2020 Toyota Rav4 won’t let you down with its totally revamped system, which allows for the very best performance. The new Rav4 is ranked #1 in MPG combined with 30 MPG thanks to the two impressive engine choices: an all-new 2.5-liter Dynamic Force 4-cylinder engine and a 2.5-liter Atkinson-Cycle engine.

Both have the D-4S direct-injection system; this helps create a customizable driving experience. Enjoy a comfortable ride with the all-new double-wishbone style multi-link rear suspension and the independent MacPherson Strut front suspension.

The new Rav4 also has an 8-speed automatic transmission with intelligence and a 3-mode driving switch. The driving switch allows drivers to switch between ECO, Normal, and Sports mode.


Interior Comfort and Technology

The interior of the new 2020 Toyota Rav4 was design just for you by the top engineers. This driver-focused design has the best comfort and technology to make every ride enjoyable. Whether you have short commute or are travelling long distances, this vehicle creates long lasting comfort and entertainment so you and your guests can enjoy the ride.  With the steering wheel controls, everything you need is right at your fingertips to keep you safe and focused on the road. A few of the key features include:

  • 8-inch Multimedia Touch-Screen
  • 10-inch Color Head-Up Display
  • 7-inch Color Multi-Information Display
  • 12 V Power Outlet
  • Wi-Fi Connection
  • Remote Connect


The Hybrid

If you are eager to help the environment and get even better gas mileage, the 2020 Toyota Rav4 Hybrid is a great option for you. This hybrid vehicle is just like the classic vehicle with great performance, style, and comfort.

The Hybrid runs on the Dynamic Force Engine. The Hybrid vehicle has an even better gas mileage than the standard, coming in at a whopping 40 miles per gallon. You just can’t beat that! The Hybrid battery is strategically placed to maximize efficiency. The battery is a lighter weight and provides larger trunk space.

Overall, the best time to buy a new car is now! The cat is out of the bag and now that you know our secrets for hosting these sales, we invite you to run with it. Take advantage of the huge sales and buy a new 2020 Toyota Rav4 during the Toyotathon. Whether you are looking for a 2019 or 2020, we have deals on everything at Mount Airy Toyota.


Test drive a sedan, a crossover vehicle, a SUV, or a truck. The special Toyotathon event is running now through January 2nd. Call 336-786-2118 or come by Mount Airy Toyota to take a test drive in your Toyota vehicle of choice.

Posted in rav4, Toyotathon